The Hot Girl Walk Campaign was inspired by the idea of health and wellness. The brief challenged me to create a campaign that brought people together to improve their health and wellbeing. The concept aimed to not only focus on the physical benefits of walking but also the positive impact on mental health of those who take part. The campaign was targeted at adults aged from 18-25, the campaign encouraged the participants to build friendships, boost confidence and improve their mindset through walking with others. To promote the campaign, I created 10 Instagram posts, 3 posters, a short-form film and a press release.