I am currently developing a promotional campaign for Unique Magazine, an independent publication shop. The goal of the campaign is to attract new customers and increase sales by promoting a niche genre of publication that Unique Magazine sells. I chose the genre of Lifestyle, with the sub-genre of Weddings. The name of the campaign is “Say I do to Unique Magazine”, this is aimed at engaged couples and wedding industry professionals, encouraging them to explore publications. To promote the campaign, I am producing a short-form film designed to grab the attention of the target audience.